New York, New York - July 21, 2021: To meet the growing demand for private and secluded getaways, Preferred Hotels & Resorts, the world’s largest independent brand, has announced the launch of WHERE NEXT? Buyouts – the second phase of its global WHERE NEXT? campaign. Whether they want to escape to a Bermudan beach retreat or a legendary Lake Como resort, travelers can now select buyout options inclusive of entire floors, wings, or even full property takeovers at more than 135 independent luxury properties around the world, all well-suited for a variety of occasions ranging from long-awaited family reunions to get-togethers with friends, celebrations, and business meetings.
“Our global sales team has fielded more requests over the last six months for partial or entire hotel buyouts than ever before, so we launched WHERE NEXT? Buyouts to fuel inspiration among travelers and our loyal I Prefer guests while providing them with information on each of the tailored hotel options available to them,” said Alison McDermott, Executive Director of Global Merchandising and Marketing for Preferred Hotels & Resorts. “This continuation of the WHERE NEXT? global campaign is designed to appeal to many travelers and caters to different budgets and group sizes to offer exclusive solutions to everyone ready to reconnect and create memories.”
The WHERE NEXT? Buyouts offer is available for stays through December 31, 2022, with highlights including:
Europe, Middle East, and Africa
WHERE NEXT? Buyouts follows the May launch of WHERE NEXT? Experiences - an original custom offer for two nights’ accommodation or longer at the best available rate, which extends complimentary daily breakfast for two, a locally inspired experience for two, and fast track to I Prefer Elite status. The global offer is valid at more than 200 participating hotels worldwide for stays through December 31, 2021. Examples of WHERE NEXT? Experiences include a sunset cruise at Balboa Bay Resort (Newport Beach, California, United States), a spiritual Mexican steam lodge experience at Hotel Playa Grande Resort & Grand Spa (Cabo San Lucas, Mexico), a mixologist class at EAST, Hong Kong (Hong Kong), a cigar and cocktail pairing experience at Hotel Metropole Geneve (Geneva, Switzerland), and a guided wine trail in the South African winelands at Erinvale Estate Hotel & Spa (Western Cape, South Africa).
For more information about the WHERE NEXT? campaign, visit
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 700 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ hotel rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.
Executive Director – Public Relations
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