Preferred Hotels & Resorts Welcomes Nine New Member Properties

April 21, 2023

NEW YORK, NEW YORK – April 19, 2023: Preferred Hotels & Resorts, the world’s largest independent hotel brand representing more than 650 hotels, resorts, and residences across 80 countries, welcomed nine best-in-class properties to its global portfolio between January 1 and March 31, 2023. Ranging from a modern chalet-style resort in the Austrian Alps to a 39-story skyscraper in New York City’s NoMad district, these new members offer thoughtful services and personalized experiences to inspire summer 2023 travel plans and guide travelers as they explore new destinations. Highlights include: 


Set in the Austrian Alps at 4,200 feet above sea level, Interalpen-Hotel Tyrol is a secluded chalet-style luxury resort offering 282 guestrooms with 32 suites. Rustic wood accents are accentuated with modern mountain lodge furnishings for an authentic sense of place, while private balconies offer views overlooking nearby peaks and valleys. Guests are invited to immerse themselves in the Alpine landscape and enjoy a host of experiences, including seven dining options ranging from a gourmet restaurant to a charming alpine mountain hut; the best of mountain wellness at a holistic spa comprising of a panorama pool, Finnish sauna, infrared rooms, steam and saltwater baths; and a seasonal program of snowshoeing, sledding, hiking, mountain biking, and more. 


Comprising an entire city block in the heart of the booming NoMad neighborhood, Virgin Hotels New York City – the newest addition to the Virgin Hotels collection – delivers a vibrant yet sophisticated experience in one of the world’s most exciting cities. Boasting a contemporary design that seamlessly melds the classic Virgin aesthetic with the dynamism of the Big Apple, the 39-story hotel extends 460 guest rooms, suites, and penthouses with floor-to-ceiling windows offering spectacular skyline views. Additional highlights include Everdene, a 4,000 square foot dining and cocktail experience paired with nightly music and entertainment; an outdoor Pool Club exclusive to hotel guests; and more than 19,000 square-feet of meeting and event space – all with a picturesque backdrop of the city. 


Located in Sri Lanka’s capital city, Marino Beach, Colombo masterfully combines contemporary design with luxurious hospitality as an immersive coastal escape. A zero-edge, rooftop infinity pool with terrace and garden offers panoramic ocean vistas, and many of the 289 guestrooms also benefit from sea views and private balconies. Additional highlights at the amenity-rich property include six restaurants and bars serving a variety of international cuisines and cocktails; an on-site spa with soothing treatments; privileged access to the Beach Lounge; and a complimentary city tour available to all guests. 


Surrounded by some of Madrid’s most important museums and landmarks, in a neighborhood known for its architecture, Hotel Villa Real 5* is situated in the heart of the Spanish capital. Offering refined warmth, the 115 elegant guestrooms and suites feature traditional furnishings and luxurious marble-clad baths, many also benefit from private balconies or terraces with city views. The hotel also boasts a unique art and archeology collection with more than 100 pieces of ancient art on display throughout the hotel. Guests are invited to eat like a local at the hotel’s classic tapas bar and restaurant, East 47, one of the most modern and cosmopolitan venues in the center of Madrid.  


Other member properties that joined Preferred Hotels & Resorts from January 1 through March 31, 2023 include:    


Through its five global collections – Legend, L.V.X., Lifestyle, Connect, and Preferred Residences – Preferred Hotels & Resorts connects travelers to luxury hospitality experiences that meet their life and style preferences. Whether choosing an iconic Legend Collection resort for a milestone family celebration or a vibrant Lifestyle Collection hotel for a city break with friends, each member property is aligned with one of the five collections, guiding travelers to their ideal luxury guest experience. 


Each of these new member hotels participate in I Prefer Hotel Rewards, the world’s largest points-based loyalty program for independent hotels with more than 4.5 million travelers currently enrolled. Complimentary to join, members of I Prefer can access exclusive member rates, earn points, and take advantage of other value-rich, immediate benefits during eligible stays at more than 650 participating properties worldwide. Travelers seeking memorable independent hotel experiences are invited to sign up at


For stays at any of these new member hotels, travelers can book via and, for travel advisors, via the GDS using the “PH” and “PV” chain codes. For hotel owners and operators exploring options to stay or become independent, visit


About Preferred Hotels & Resorts

Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing over 600 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ Hotel Rewards, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ programs offer valuable benefits for travelers seeking a unique experience. For more information, visit




For additional information:

Stephanie Dowling
Senior Vice President, Public Relations & Corporate Communications
+1 312 356 9596