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Preferred Hotels & Resorts Launches Unforgettable Moments: Stay Where You’re Preferred

June 5, 2023

New signature campaign set to be a source of inspiration for travelers globally with a limited-time I Prefer 20K points booking bonus

NEW YORK, NEW YORK – June 5, 2023: Preferred Hotels & Resorts - the world’s largest independent hotel brand - has launched Unforgettable Moments: Stay Where You’re Preferred, a global promotion designed to be a source of inspiration, encouraging travelers to explore the world through the brand’s portfolio of over 650 unique and independent hotels, resorts, and residences. Recognizing the travel experiences that become cherished memories, Unforgettable Moments offers complimentary breakfast and room upgrades, and, for stays before July 31, 2023, a 20,000-point booking bonus from I Prefer Hotel Rewards, the loyalty program of Preferred Hotels & Resorts.

“The time we spend traveling - connecting with people and places - contributes to how we evolve as individuals. With Unforgettable Moments, we want to offer travelers the excitement, emotion, and authentic hospitality enjoyed at hotels that share their independent spirit – in both new and familiar destinations,” said Lori Strasberg, Senior Vice President of Marketing for Preferred Hotels & Resorts. “As our new signature campaign, we are looking forward to spotlighting the unique locations that make up our global portfolio of independent, one-of-a-kind hotels and resorts.”

Unforgettable Moments features more than 350 participating hotels where travelers can enjoy complimentary daily breakfast for two, and a room upgrade upon availability, when they book the promotion and stay two or more nights. In celebration of the recent relaunch of I Prefer Hotel Rewards, which includes a new standalone website and app for the loyalty program, travelers who book the promotion will be awarded 20,000 bonus I Prefer points for stays completed by July 31, 2023. The rich, limited time booking incentive provides enough points to redeem a free night at  a variety of participating hotels, or for extremely attractive “cash and points” rates throughout the brand’s global portfolio.

Travel agents will also benefit from a total commission of 12% (which includes an additional 2% bonus) for bookings made via GDS or directly with a qualifying IATA or TIDS number.

With one-of-a-kind, luxury hotel options in destinations that range from Andorra to Zanzibar, Preferred Hotels & Resorts will showcase photography of various ‘unforgettable moments’ in photos as experienced by travelers and I Prefer Members across multiple marketing channels throughout the year and into 2024. Highlight experiences include a once-in-a-lifetime ‘Big Five’ experience at The Last Word Kitara located in the Greater Kruger National Park where the team organize personalized dining experiences in the bush; snorkeling in the Mesoamerican Barrier Reef – the world’s second biggest reef – with a stay at NIZUC Resort & Spa in Cancun, which is located on a one-time base station for Mayan astrologers, and a romantic river cruise for two along Bangkok’s Chao Phraya from the private pier of The Siam on the hotel’s luxuriously furnished long tail boat.

Terms & Conditions

Unforgettable Moments bookings can be made through December 31, 2023, and are valid for hotel stays through March 31, 2024, with a minimum two-night stay required. The offer is subject to availability and blackout dates may apply. To receive the exclusive I Prefer bonus incentive of 20,000 points as part of this offer, guests must complete their stay by July 31, 2023. Guests not currently enrolled in the loyalty program can activate their complimentary membership at prior to arrival or upon check-in at the participating hotel to receive the points bonus.

For more information about Unforgettable Moments, including full terms and conditions and the list of participating hotels, or to book, visit


About I Prefer Hotel Rewards 

Launched in August 2013, the I Prefer Hotel Rewards program from Preferred Travel Group extends points, status, and other complimentary benefits to members upon eligible stays at more than 650 participating hotels and resorts worldwide. In addition to earning points for eligible room nights, members receive additional benefits based on their tier status. The I Prefer program also offers a free mobile app, available on Apple and Android devices, which allows members to search and book hotel stays, and easily redeem Reward Certificates. With more than 4.5 million travelers currently enrolled in membership, I Prefer is complimentary to join. To learn more and to enroll in the program, please visit 


About Preferred Hotels & Resorts       


Preferred Hotels & Resorts is the world’s largest independent hotelbrand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meetstheir life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. TheI Prefer™ hotel rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit



For additional information:

Stephanie Dowling
Senior Vice President, Public Relations & Corporate Communications
+1 312 356 9596