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CHICAGO – August 9, 2016 – Preferred Hotels & Resorts – the world’s largest global provider of sales, marketing, and distribution to independent hotels – is pleased to announce a new partnership with Orland0-based Rosen Hotels & Resorts. With a shared vision to provide unparalleled hospitality in a distinct, independent hotel setting, the partnership between these two family-owned hospitality companies is designed to create greater awareness of Rosen Hotels & Resorts as the group’s three largest hotels – Rosen Shingle Creek, Rosen Centre, and Rosen Plaza – become fully branded members within the Preferred Hotels & Resorts portfolio.

“Guided by Harris Rosen’s unsurpassed standards of quality and service, we are honored that he has chosen Preferred Hotels & Resorts as the global partner to support his brand’s endeavors,” said Lindsey Ueberroth, President & CEO of Preferred Hotels & Resorts. “Orlando is such a beloved destination among our diverse audiences – from families on a multigenerational vacation to planners coordinating a large-scale meeting – so we are excited to introduce new options to these loyal guests upon their next visit.”

“Our team is proud to deliver memorable Orlando vacation experiences, and we are delighted to be partnering with Preferred Hotels & Resorts,” said Harris Rosen, President & Chief Operating Officer of Rosen Hotels & Resorts. “We look forward to working closely with a fellow family-owned company to promote domestic and international business to Florida and our hotels specifically.”

Effective immediately, all Rosen Hotels & Resorts properties have access to Preferred Hotels & Resorts’ unmatched expertise in the group and leisure travel sales sectors and can tap into the brand’s innovative marketing and distribution solutions. In addition, the hotels can enhance their guests’ experiences through the iPrefer hotel rewards program, which extends points redeemable for free nights and instant benefits such as complimentary Internet and priority check-in/late check-out to members upon every stay at more than 600 Preferred Hotels & Resorts destinations worldwide.


About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ guest loyalty program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit

About Rosen Hotels & Resorts
Rosen Hotels & Resorts currently owns and operates seven properties in Orlando. In combination, these properties total over 6,300 rooms and suites, which is approximately six percent of the Central Florida inventory. Numerous hospitality-industry awards, employee longevity and a reputation for quality have fueled Rosen Hotels & Resorts’ growth for more than 40 years. Guided by founder and President Harris Rosen’s high standards of quality and unsurpassed service, a team of experienced professionals fulfils the company’s on-going commitment to guest and associate satisfaction. For more information, visit

MEDIA CONTACTS: For Preferred Hotels & Resorts
Katie Kavanagh
Senior Manager, Public Relations – Americas
+1 312 542 9211

For Rosen Hotels & Resorts
Mary Deatrick
+1 407 718 4640

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