Programs Recognizes Hotels and Resorts with Outstanding Corporate Social Responsibility Efforts
NEWPORT BEACH – August 30, 2017 – Preferred Hotels & Resorts, the world’s largest independent hotel brand, is honored to announce the winners of its 2016 GIFTTS (Great Initiatives for Today’s [Tomorrow’s] Society) program: Rosen Hotels & Resorts, Pebble Beach Resorts, The Leela Palace Bengaluru, Casa Dorada Los Cabos, NJV Athens Plaza, and Royal Lancaster London. The brand received 83 hotel submissions, the most-ever nominations for its annual GIFTTS Pineapple Awards, which recognizes member hotels that take the meaning of genuine hospitality beyond their front doors by showcasing an outstanding commitment to philanthropy, sustainability, education and community.
“As travel has become more accessible, it has become an essential, significant priority for hoteliers to incorporate initiatives that minimize environmental impact, support their local community, and preserve these destinations for future generations,” said Lindsey Ueberroth, President & CEO of Preferred Hotels & Resorts. “We are honored to recognize these socially responsible member hotels for exemplifying the ways that the hospitality industry can make a true impact, both inside and beyond their property walls.”
Below are highlights from the winning programs:
• Overall Corporate Entity Winner – Rosen Hotels & Resorts (Florida, USA)
Harris Rosen, President and COO of Rosen Hotels & Resorts, considers corporate social responsibility a key pillar to his organization. Recent efforts include the Tangelo Park Pilot (TPP) program, which offers pre-school opportunities at no cost to local residents, parenting classes and vocational or technical opportunities for parents with children, and full tuition, room, board, and living expenses for every Tangelo Park high school graduate who is accepted by a vocational school, community college, or public university in the state of Florida. This project has been replicated for the community of Paramore with the added benefit of covering the costs of teachers’ salaries. Rosen Hotels & Resorts has also contributed $10 million to the Rosen College of Hospitality Management at the University of Central Florida, and continues to support more than 50 charities, providing an estimated 3,000 charitable hours in 2016 alone.
• Overall Hotel Winner – Pebble Beach Resorts (Pebble Beach, California)
Extending from its staff and guests to its local community, Pebble Beach Resorts has a longstanding tradition of implementing impactful philanthropy and sustainability programs, donating $130 million in grants to non-profit organizations since 1947. In 2016 alone, the organization donated more than $10 million to local organizations such as the Boys & Girls Club and United Way, and its internal “outreach team” of associate volunteers dedicated more than 1,250 hours of service on projects such as restoring facilities, planting vegetable gardens at local schools, and clothing and food drives. Additionally, the company’s “green team,” which focuses on initiatives to keep the resort environmentally focused, implemented a Renewable Energy Solar System project that is designed to offset 99% of the resort’s annual electrical use, providing a 25-year carbon footprint reduction equivalent to planting 59,000 trees.
• Philanthropy Winner – Royal Lancaster London (London, England)
“We always care” is the motto driving the philanthropic efforts of The Royal Lancaster London and the inspiration behind its annual pledge to do one hour of charitable work for every £10 raised. In 2016, the hotel’s executive chef participated in a 10-day trek to provide sustainable energy to a remote Peruvian school, raising £11,500 in the process, and the hotel raised £47000 through its annual ball, with proceeds benefiting The Clink Charity – a prisoner and young offender rehabilitation program – and £14,000 for five charities as part of its Community Consortium. These include COSMIC (Children of St. Mary’s Intensive Care), Sleep Smart, Vital Regeneration, EAVES, and West London Day Centre.
• Sustainability Winner – Casa Dorada Los Cabos (Cabo San Lucas, Mexico)
Emphasizing the importance of environmental protection and eco-friendly practices, Casa Dorada Los Cabos has implemented a number of sustainability programs and initiatives throughout the resort to conserve resources and preserve the local habitat of Cabo San Lucas. The property implemented solar panels to heat their swimming pools, actively participate in monthly beach cleanups and has retrieved 40% of organic waste. Through its Turtle Sanctuary, one of the property’s ‘Casa Verde’ programs, Casa Dorada has also rescued 635 nests and 61,477 baby turtles to date from poachers through its Turtle Sanctuary.
• Education Winner – The Leela Palace Bengaluru (Bengaluru, India)
Supporting its ongoing commitment to providing education opportunities for the economically underprivileged, The Leela Palace Bengaluru has sponsored a government-run school for the past 15 years, offering meals, school books, bags, uniforms, education, and overall maintenance and directly impacting more than 1,000 students each year. Beyond the classroom, in 2016, the hotel trained five disabled children and offered them employment at the hotel. The Leela Palace Bengaluru is also a proud supporter of the Cuddles Foundation, which provides nutrition for children fighting cancer.
• Community Service Winner – NJV Athens Plaza (Athens, Greece)
Dedicating time to hands-on community service initiatives, NJV Athens Plaza participates in a myriad of activities that impact the underprivileged and underserved populations in Athens, such as SOS Children’s Villages, which helps children who are orphaned, abandoned, or whose families are unable to care for them. Last year, the property adopted three local families, provided wheelchairs for the disabled, participated in the social soup kitchen for the homeless, prepared hamburgers for children’s institutions within Athens to support the Boroume (a non-profit organization that fights food waste by organizing the distribution of surplus food for charity in Greece), on International Day of Volunteering, hosted two blood drives, collected clothing and food for NGOs, and distributed 3,750 meals. The hotel also hosts free seminars for students looking to pursue careers in tourism.
For more information on the Preferred Hotels & Resorts GIFTTS program, visit www.PreferredHotels.com/GIFTTS. For full details on each property’s winning submission, please contact firstname.lastname@example.org.
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About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ hotel rewards program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.
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