Preferred Hotels & Resorts: The World's Best Independent Hotels | Preferred Hotels & Resorts

Summit Hotels & Resorts Welcomes East, Beijing

October 24, 2012

HONG KONG, October, 2012 – Summit Hotels & Resorts,™ a brand of Preferred Hotel Group™ and a collection of more than 150 internationally acclaimed hotels and resorts that celebrate local luxury, is pleased to announce its latest member in Asia Pacific, EAST, Beijing.

The 369-room hotel is located between Beijing’s 4th and 5th Ring Roads in Jiangtai, Chaoyang District, approximately 15 minutes southwest of Beijing Capital International Airport. The hotel is strategically positioned in Beijing’s thriving art community, within close proximity to 798 Art Zone, which was once military factories producing electronics in the 1950s, and now gentrified as an avant-grarde venue housing art galleries, studios, cafes, and publishing houses. The contemporary art and cultural theme is spread throughout the hotel, with carefully selected art work completed by local artists. A key piece is a permanent installation in the lobby, whereby a wall finished with coarse sand-like material collected from historic hutongs, ancient city walls, residences and buildings around Beijing.

This contemporary business lifestyle hotel is part of a mixed-use development called INDIGO, which includes a shopping center (adjacently attached to the hotel), a 25-storey office tower and a soon-to-be developed 17-hectare open park. Following the success of its sister property EAST, Hong Kong, also a member of Summit Hotels & Resorts; EAST, Beijing also contains Feast (Food by EAST), a bustling dining destination as well as Xian, a bold new three-storey, architecturally inspired by 798 Art Zone entertainment venue offering a live music room, a laid-back lounge, an outdoor terrace, games room and whiskey bar. The Beijing property contains additional facilities, one of which is Beast (Body by EAST), a fitness center with an indoor pool as well as The Workshop, a meeting space venue with a dedicated events team servicing groups up to 120 people.

For more information on the property, please visit

About Summit Hotels & Resorts™
Summit Hotels & Resorts™ is an international collection of acclaimed properties that offers a luxury experience to the sophisticated business and leisure traveler in a cosmopolitan setting, with each property articulating a genuine sense of place, style, and culture. Summit Hotels & Resorts™ guests are eligible to enroll in the I Prefer™ Guest Benefit Program, featuring benefits such as early check-in/late check-out, space-available upgrades and more. For reservations and a complete description of the Summit Hotels & Resorts collection, please visit

Peggy Yip
Director, Marketing – Asia Pacific
Tel: +852 2511 8758 │ Fax: +852 3115 7770

For high-resolution imagery, please visit the Preferred Hotel Group Image Library at