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The South Beach In Singapore Chooses Preferred Hotel Group As Strategic Brand Partner

December 7, 2014

New-Build Luxury Hotel Scheduled to Open in 2015 as a Member of Preferred Hotels & Resorts

Singapore – 11 December 2014 – Preferred Hotel Group is proud to welcome The South Beach – one of Asia’s most highly anticipated new openings – into membership of its Preferred Hotels & Resorts brand. This addition increases the company’s growing portfolio and showcases the diversity of its curated collection of iconic hotels in the region.

“We are delighted to welcome The South Beach as a member of Preferred Hotels & Resorts. This landmark property will prove to be one of the best independent hotels to open in Asia in recent years. With a unique hospitality concept, The South Beach will pave the way for change in this already dynamic industry. We look forward to working closely with The South Beach team, leveraging on expertise from both sides, as well as Preferred Hotel Group’s global distribution network, to contribute to the success of this new Singapore icon upon its opening in 2015,” said Mr. Anthony Ross, Executive Vice President, Asia Pacific, Middle East and Africa.

The South Beach is a 654-room luxury hotel designed by Philippe Starck that harnesses both the latest integrated technology and innovative design elements to create a unique hospitality experience dubbed H.I.P. (Highly Individualized Places & People). The brilliant architecture cleverly integrates the current heritage site formerly comprising three army blocks and the Non-Commisssioned Officers Club with mixed-use eco-friendly buildings.

In addition to offering 605 rooms and 49 luxury suites, The South Beach allows guests to further customize their accommodation preferences by presenting exclusive Ladies’ Floors, which boasts additional security features and specially curated amenities and services just for women. Bringing nature closer to its guests, the hotel has cultivated two lush Sky Gardens, each with a stylish decked pool. The South Beach’s pillar-less enchanting ballroom and 19 meeting rooms will provide state-of-the-art facilities and equipment for any type of meeting or social event. The hotel will also offer an all-day dining restaurant and three vibrant themed bars within the premises.

As a member of Preferred Hotels & Resorts, The South Beach will receive support through a portfolio of business and marketing solutions, and a dedicated international sales team to support international markets reaching the corporate, meeting and incentive segments. For more than 45 years, Preferred Hotels & Resorts’ legendary commitment to quality has ensured an unparalleled experience for travelers, from the very best amenities to anticipatory service and elegant sophistication.

Additionally, all guests of The South Beach will be eligible to enroll in the iPrefer guest loyalty program, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary Internet to members upon every stay at more than 500 participating Preferred Hotel Group locations worldwide.

About The South Beach
The South Beach, a 654-room luxury H.I.P. (Highly Individualised Places and People) hotel designed by Philippe Starck, caters a unique hospitality experience with the latest integrated technology and design elements. Brilliant architecture by international award-winning firm Foster + Partners and leading design global firm Aedas. Coupled with a private membership club, the hotel is part of a mixed-use contemporary and ecological development – South Beach, which comprises an area of over 34,000 square meters. Impeccably located in the heart of the city, adjacent to Esplanade MRT Station, the hotel is just minutes away from the city’s busiest financial, cultural, shopping and entertainment districts, and conveniently connects to Suntec Singapore Convention & Exhibition Centre via an aero-bridge.

About Preferred Hotel Group™
Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels® & Resorts, Summit Hotels & Resorts™, Sterling Hotels™, Summit Serviced Residences™, Sterling Design, and Preferred Boutique™. Travelers gain valuable benefits through branded programs iPrefer™, Preferred Family, Preferred Pride, Preferred Golf™, and Preferred Residences™. For more information, visit and follow the brand on Facebook and Twitter.

Arlene Benger-Tan
Senior Manager, Public Relations – Asia Pacific
Tel: +65 65772487

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