Loyalty program for independent hotels debuts new standalone website, mobile app, celebratory bonus points offer, and more
New York, New York – April 6, 2023: Preferred Travel Group – the family-owned company that operates hotel brands Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, and Historic Hotels Worldwide – is re-introducing I Prefer Hotel Rewards, the world’s biggest loyalty program for independent hotels, with the launch of a content-rich, standalone website and upgraded mobile app in addition to other enhancements. This also includes extended redemption opportunities and enticing offers – accessible to all members upon complimentary enrollment.
“The rise in demand for leisure travel continues to grow, especially within the luxury segment, so it is a really exciting time to introduce more travelers to I Prefer Hotel Rewards and our incredible global portfolio of luxury independent hotels,” said Jennifer Munro, vice president of Loyalty for Preferred Travel Group. “Our hotels appeal to the independently minded traveler, someone who values unique hotels that keep the guest at the center of the experience and that cannot be replicated anywhere else. Through the new I Prefer program, we are proud to recognize and reward these travelers and the hoteliers who welcome them.”
Designed to showcase the full I Prefer suite of benefits, experiences, and services available to members across each of Preferred Travel Group’s four hotel brands, the new website and app reveal the program’s new look and feel, while featuring a brand-new member dashboard, along with other enhanced capabilities, including an improved search function for exploring participating hotels and a more intuitive booking journey for stays at more than 650 participating hotels and resorts worldwide. With the new site, I Prefer members can easily select and book independent properties across all four brands, based on search filters including by destination, price point, collection type, brand, amenities, and more.
To celebrate the launch of the new I Prefer website and app, new and existing members can explore the globe and get rewarded with an April Bonus Points Offer – receiving 2,500 I Prefer Bonus Points for every reservation booked via the website or app now through April 30, 2023, for stays through December 31, 2023. With more than 4.5 million members currently enrolled, I Prefer is complimentary to join. Travelers who would like to take advantage of the promotional offer are invited to join the program via iprefer.com/enroll.
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About I Prefer Hotel Rewards
Launched in August 2013, the I Prefer Hotel Rewards program from Preferred Travel Group extends points, status, and other complimentary benefits to members upon eligible stays at more than 650 participating hotels and resorts worldwide. In addition to earning points for eligible room nights, members receive additional benefits based on their tier status. The I Prefer program also offers a free mobile app, available on Apple and Android devices, which allows members to search and book hotel stays, and easily redeem Reward Certificates. With more than 4.5 million travelers currently enrolled in membership, I Prefer is complimentary to join. To learn more and to enroll in the program, please visit iprefer.com/enroll.
About Preferred Travel Group
Owned and operated by the Ueberroth Family, Preferred Travel Group is the parent company of Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PTG Consulting, and Beyond Green Travel, representing more than 1,100 hotels, resorts, and residences across 80 countries, in addition to a global portfolio of destination marketing organizations and tourist boards. With more than 275 seasoned travel professionals situated across 20 countries, the company connects independent hotels, hospitality companies, and destinations to key markets worldwide through strategic branding, sales, integrated marketing, revenue management, distribution services, and other consultancy services. Fueled by its brand promise, Believe in Travel, the company and its hotel and travel brands champion an unwavering belief in the transformative power of travel and its ability to enrich lives, inspire a greater respect for the planet, and expand hearts and minds to other cultures and ways of living. For more information, visit PreferredTravelGroup.com.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing over 600 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ Hotel Rewards, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ programs offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.
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