World’s largest independent hotel brand thrives by inviting hotels to enjoy freedom on their own terms; predicts growth in the independent hotel space when travel restrictions ease
Newport Beach, Calif. – May 13, 2020: Preferred Hotels & Resorts has welcomed 26 new member hotels across 14 destinations in the past four months, from January 1 and April 30, 2020, with the new additions ranging from the iconic Biltmore Hotel in Coral Gables, Florida, to the soon-to-open Montage Healdsburg in Sonoma County, California. Along with sales, marketing, revenue optimization, and distribution services, each of these new member hotels now has access to Preferred’s global network of corporate, leisure, and group sales professionals and can tap into the turnkey benefits of I Prefer Hotel Rewards, the brand’s global points-based loyalty program for independent hotels with 3.5 million travelers currently enrolled for membership.
“We are pleased to see more owners and operators turning to Preferred Hotels & Resorts to benefit from our flexible approach, favorable pricing, and strong overall brand value,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “We are delighted to welcome these best-in-class properties to the Preferred network and eagerly await the day when we can welcome our loyal guests back to experience the exemplary hospitality each of them offers, a sentiment best expressed by our latest brand video that was released today.”
“This significant increase to our brand portfolio indicates an impending takeoff in independent hotel affiliations as part of the pandemic rebound. We continue to receive increased interest from both independent hotels and properties currently in franchise contracts that are exploring less restrictive and more valuable options,” said Jonathan Newbury, Senior Vice President of Strategic Development for Preferred Hotels & Resorts. “Preferred Hotels & Resorts continues to position itself as the brand of choice for independent hotels because we offer our member hotels the freedom to compete on their own terms – not just when it’s convenient for us – while inviting them to tap into Preferred’s global reach as a rich complement to their individual efforts.”
Since January 1, the following properties have joined Preferred Hotels & Resorts:
All 26 new member hotels are bookable via PreferredHotels.com, and travel advisors can book stays for their clients via the GDS with Preferred Hotels & Resorts’ “PH” and “PV” chain codes.
For more information about these properties, or any others represented within the Preferred Hotels & Resorts portfolio, please visit www.PreferredHotels.com. Hotels interested in joining Preferred Hotels & Resorts are invited to visit www.PreferredHotels.com/Freedom.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ hotel rewards, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ programs all offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.