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Preferred Hotels & Resorts Unveils New Brand Website

December 11, 2018
Preferred Hotels website devices

Newport Beach, California – December 11, 2018: Preferred Hotels & Resorts, the world’s largest global provider of sales, marketing, and distribution services to independent luxury hotels, is pleased to announce the launch of its new brand website, PreferredHotels.com. With careful consideration to the balance of form and function, the new visual forward, fully-responsive website has been deftly designed to draw more qualified traffic and make a quick, impactful connection between travelers and the brand’s global portfolio of 700 independent hotels worldwide.  

“Luxury travelers expect a digital experience that is truly representative of the hospitality they would receive upon arrival at any one of our incredible hotel destinations. The online search and booking process should be easy, thoughtful, and rewarding,” said Chief Marketing Officer Kristie Goshow. “Like a great iceberg, it is what cannot be seen that will become the powerhouse of Preferred’s digital strategy going forward. As we continue to grow both our hotel destinations and consumer audiences, our investment in progressive technology is critical to the scalability of our digital efforts.” 

As part of the redesign, Preferred Hotels & Resorts ensured that I PreferHotel Rewards – the world’s largest points-based program for independent hotels globally – remained a focal point of the user experience. To capture greater loyalty from leisure and corporate travelers alike, icons highlighting the benefits of I Prefer membership appear on every page alongside access to exclusive member rates.  

Visitors to the site will also see that each member hotel is highlighted through large-scale, vibrant photography that is complemented by lively, expanded property guides. Further, all hotels now have the opportunity to target visitors to the site through a variety of new merchandising opportunities on the enhanced homepage. The revamped site will better capture consumers’ attention through informative destination tips; new filters that invite searches by destination, travel theme, type of property, and level of luxury; and an enhanced technical structure that translates seamlessly onto mobile devices, tablets, and desktop computers. A real-time feed of consumer reviews through TripAdvisor will appear on every hotel page, creating an unabashed transparency to help potential guests make an informed, confident purchase decision – a new feature perfectly timed following Preferred Hotels & Resorts being named the #1 “Most Excellent” large hotel chain by TripAdvisor travelers. 

For more information on Preferred Hotels & Resorts and to experience the redesigned website, visit www.PreferredHotels.com

About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 750 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ hotel rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.

MEDIA CONTACT:
Caroline Klein
Executive Vice President, Corporate Communications & Public Relations
Tel: +1 949 999 9416
cklein@preferredhotels.com