Newport Beach, Calif. – June 30, 2020: Preferred Hotels & Resorts, the world’s largest independent hotel brand, has launched Loving Local, a global travel series designed to facilitate highly localized, luxury hotel experiences across 21 compelling regional markets as consumers prepare to hit the open road once again for exploration and rediscovery of destinations close to home. This limited-time global campaign – valid for bookings made by July 31, 2020 for stays of two nights or more through December 31, 2020 – entices eager travelers to staycation within their hometown or venture further into their surrounding region for the opportunity to enjoy authentic, memorable hospitality along with value-rich amenities at more than 200 participating hotels and resorts worldwide.
Travelers who book Loving Local will receive the best available rate, daily breakfast options for two, and a stay credit ranging from US$25-$70 that can be used toward on-property expenditures, along with immediate fast track to Elite status in the brand’s I Prefer Hotel Rewards program, which features a VIP amenity, next category room upgrade, 2,500 bonus points, and complimentary internet. Upon confirmation, all Loving Local bookings will also unlock access to special benefits from partner brands including Sixt (for car rentals in Europe), Avis (for car rentals in the Americas and Asia), and Travel Curious (for those who want curated tours of their chosen destination).
Understanding the inherent value of the travel agent community in supporting the return to travel, Preferred Hotels & Resorts is also offering a 3% bonus on top of the standard 10% agency commission for Loving Local bookings made through the GDS or direct channels with a qualifying IATA/TIDS number.
“With all indicators showing that domestic travel will be an essential driver for economic recovery as travel restrictions are lifted at different times around the world, we created Loving Local to encourage interrupted travelers to once again embrace the virtues of community and explore destinations closer to home through our incredible independent hotels,” said Kristie Goshow, chief marketing officer for Preferred Hotels & Resorts. “This global campaign is designed to fuel an inherent belief in the power of travel and inspire global citizens to take advantage of their newly restored freedoms by hitting the open road with family and friends, supporting local businesses, and knowing that our member hotels will greet them with a warm welcome as they reopen their doors.”
Travelers looking to embark on a vacation now through the end of the year can book Loving Local at more than 200 hotels worldwide, with highlights including:
The Americas and Caribbean
Europe, Middle East, and Africa
Asia and Australasia
For more information about Preferred Hotels & Resorts’ Loving Local offer, to view a full list of participating hotels, or book, please visit www.PreferredHotels.com/LovingLocal.
Offer Terms & Conditions
Loving Local must be booked by July 31, 2020 for stays through December 31, 2020 with a minimum two-night stay required. Hotel credit value varies per participating property and cannot be altered, transferred, or used towards a future stay. The offer is subject to availability and blackout dates may apply. To receive the I Prefer benefits stated as part of this offer, guests must enroll and activate I Prefer membership prior to arrival or upon check in at the hotel. I Prefer Elite benefits and points awards are only available at participating properties. Travelers not yet enrolled in I Prefer Hotel Rewards who want to take advantage of the exclusive member offer available through Loving Local can enroll for free at www.IPrefer.com/enroll.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing over 600 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ Hotel Rewards, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ programs offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.
Senior Vice President, Public Relations & Corporate Communications
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