CHICAGO – October 28, 2015 – Preferred Hotels & Resorts, the world’s largest global collection of independent luxury hotels, announced today a partnership with Love146, an international human rights organization whose mission is to end child trafficking and exploitation. Confronting the reality that, according to the International Labor Organization, there are more than 20 million enslaved victims, including millions of children, Preferred Hotels & Resorts has expanded its corporate social responsibility program, GIFTTS – Great Initiatives for Today’s (Tomorrow’s) Society – by committing to help Love146 abolish child trafficking through a combination of financial and educational resources.
To kick off the collaboration, Preferred Hotels & Resorts has made a $20,000 donation to Love146 that will be used towards costs related to victim reintegration at Love146’s Survivor Care programsin the United States and Southeast Asia. In addition, from November 2 through November 13, the company will host an auction on Charity Buzz (www.charitybuzz.com/preferredhotels) that invites travelers to bid on the opportunity to book one of 10 available two-night stays at five hotels around the world – Montage Beverly Hills (California), Montage Kapalua Bay (Hawaii), Montage Laguna Beach (California), The Siam (Bangkok), and Hotel Majestic & Spa (Paris) – with 100% of the proceeds going to Love146. Opening bids will start at a 50% discount on the regular room rate.*
Throughout the remainder of 2015, all Preferred Hotels & Resorts associates will undergo Love146’s Child Trafficking Prevention Training. Once equipped with the knowledge and tools on how to recognize and report incidences of human trafficking, the company’s associates will then personally train staff in front-line positions at member hotels globally that are interested in joining the cause.
“Our GIFTTS program is designed to promote socially responsible actions by member hotels and associates, and I could not think of a more important, powerful cause to join than the fight against child trafficking and exploitation,” said Lindsey Ueberroth, President & CEO of Preferred Hotels & Resorts. “We are excited to partner with Love146 to help better educate the hospitality industry and travelers worldwide on this issue and to facilitate opportunities for our associates and hotel partners to collaborate on supporting prevention movements within their local communities.”
“Human trafficking is modern day slavery, and some of these victims are tragically sexually exploited in a hotel. This is preventable,” said Rob Morris, President of Love146. “It is a powerful message that a hotel company is committed to not only provide funding for our work but also to engage in helping us carry out integrated and thoughtful strategies. Preferred Hotels & Resorts is a true model for corporate social activism.”
To learn more about Preferred Hotels & Resorts’ partnership with Love146 and the opportunities for hotels and travelers to become involved in the campaign to abolish human trafficking, visit www.preferredhotels.com/giftts/partnerships.
*Stays must be consumed prior to December 24, 2015. Other terms and conditions apply.
Love146 is an international human rights organization working to end child trafficking and exploitation through survivor care and prevention. Believing in the power of love and its ability to bring about sustainable change, Love146 is helping grow the movement to end child trafficking while providing effective, thoughtful solutions.
Founded in 2002, Love146 serves children from its offices in The United States, the Philippines, andThe United Kingdom. The trafficking and exploitation of children is one of the darkest stories and most severe human rights abuses imaginable. For Love146, the hope of ending it is a reality. For more information, visit www.love146.org
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ guest loyalty program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.
Vice President, Corporate Communications & Public Relations
Preferred Hotels & Resorts
Tel: +1 312 542 9218
Marketing and Media
Tel: +1 203 772 4420
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