New I Prefer Auctions enable loyalty program members to use earned points to bid on future independent hotel stays and inspired curated experiences
NEW YORK – January 21, 2021: Preferred Hotels & Resorts, the world’s largest independent hotel brand, has unveiled a new benefit for valued members of its I Prefer Hotel Rewards program with the introduction of I Prefer Auctions – a limited-time bidding initiative that provides an exciting, fresh way to use points earned during past travels to purchase future one-of-a-kind hotel experiences. Exclusive to I Prefer members, the pilot launch runs from today through February 3 and comprises a hand-picked selection of experiences available across 11 independent hotels in North America to be enjoyed through 2021– ranging from overnight stays to locally inspired tasting menus and personalized spa treatments – all of which can be paid for with points accrued in 2019 and 2020.
“In anticipation of greater travel freedoms to come, we are thrilled to spark inspiration among our loyal I Prefer members by inviting them to use their points to bid on new experiences to enjoy once they resume their adventures,” said Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts. “We understand that many travelers’ priorities may have shifted over the past several months, and through I Prefer Auctions, we aim to address their new needs and aspirations by offering more personalization in the options they have when looking to redeem their points, while inciting the excitement of finally planning a future trip.”
To participate in the inaugural I Prefer Auction, I Prefer members must login to IPrefer.com and bid on their favorite experience via the auction site, with choices dependent on their personal allotment of available points. The I Prefer member with the highest bid at the time of auction close will win that offer and receive full details of their successful bid and the redemption process via email. Experiences up for bid include:
Members can view the full list of experiences available through the inaugural I Prefer Auction, in addition to the complete terms and conditions, by visiting the I Prefer Rewards Suite after logging in at IPrefer.com.
I Prefer Auctions is the latest initiative Preferred has introduced to enhance its suite of I Prefer member benefits amid the ongoing COVID-19 pandemic. This launch follows the recent announcement that the points expiration date for all I Prefer members globally has been further extended through June 30, 2021, and that all I Prefer Elite members will maintain their status through June 30, 2022.
Debuted in 2013, I Prefer is the world’s largest global points-based guest loyalty program for independent hotels, with more than 3.7 million members currently enrolled. Complimentary to join, I Prefer provides valuable benefits to travelers who favor the independent hotel experience, including points redeemable for cash-value Reward Certificates, exclusive member rates for direct bookings, and other valuable benefits such as room upgrades upon availability, early check-in, and late check out for eligible stays at more than 650 participating properties worldwide.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ hotel rewards, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ programs all offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.
Executive Director, Public Relations
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