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Preferred Hotels & Resorts Encourages Travelers To “choose Your Own Adventure”

April 8, 2015

New Search Interface Allows Travelers to Hone In On Experience, Hotel That Suits Their Interests

CHICAGO – April 7, 2015 – Preferred Hotel Group, the world’s largest independent hotel brand representing more than 650 distinctive properties across 85 countries, has introduced a new web interface that allows travelers to choose their own adventure. This new search option comes as an integral part of Preferred Hotels & Resorts’ comprehensive rebranding strategy, which launched in early March, that focuses on how to best meet modern travelers’ desires and interests.

Hotels within Preferred Hotels & Resorts’ dynamic portfolio can now be selected by travelers’ preferences through an extensive, clickable menu, aptly compiled and categorized by Preferred Hotels & Resorts’ team of travel experts. This new interactive feature presents a series of options such as a hotel’s settings (e.g. beach, lake, mountain, city), amenities, interests (e.g. culinary, honeymoon, LGBT-friendly), style (e.g. tranquil, hip, stately, eco-friendly), family-friendly offerings (e.g. baby-sitting, kids club, spacious connecting rooms/suites), and activities (e.g. winter sports, hiking, cooking classes, horseback riding), allowing travelers to precisely hone in on a hotel that suits their needs and interests and provides the type of travel experience they seek.

Travel adventures offered through Preferred Hotels & Resorts portfolio include…

For the adventurer - Preferred Hotels & Resorts offers a wide-ranging collection of independent hotels juxtaposing luxury services and amenities with unbridled natural beauty where activities abound. Ranging from charming haciendas tucked in Arizona’s bronze, rugged landscape to five-star resorts perched high in the Swiss Alps offering winter sports, hiking and mountain biking during fair weather stays, travelers can pick and choose which hotel works best through the types of “activities” and “settings” they prefer for their epic sojourn. Stay … the historic Hotel Waldhaus Sils in Switzerland for the ultimate Alpine getaway, offering boat excursions, skiing in the Alps, and scenic summer hiking.

For a chic, cosmopolitan experience - Preferred Hotels & Resorts allows travelers to toggle between city locations and style (e.g. “hip”), offering a myriad of vibrant hotels with stunning lobbies, signature cocktails, eclectic menus, and notable design, located in the midst of the most renowned cultural sights, museums, galleries, and shopping promenades. Stay … the boutique Hotel Sans Souci in Vienna, Austria, situated in the midst of the city’s Museum Quarter with access to world-class shopping.

To get away from it all - Travelers can opt for a “tranquil” style property nestled along a natural setting of their choice whether beach, lake, or mountain fits the bill. Trade city lights for a first-class view of a shimmering sunset over the Mediterranean, with nothing but swaying palm trees, tall frozen cocktails, and unparalleled pampering at hand. Stay … The Annabelle in Cyprus, surrounded by lush gardens and perched upon the Mediterranean shore.

For the “bleisure” traveler mixing work with play – With a focus on convenience, services, and professional amenities, the Preferred Hotels & Resorts’ Connect Collection presents more than 100 perfect properties that feature 24-hour business centers, fitness centers, and state-of-the-art technology services. Accessibility and location are paramount for hotels within this collection, ensuring travelers experience upmost convenience and make the most out of their time both off and on e-mail. Stay … Hotel Mayfairin Paris, France, located in the city’s historic 1st Arrondissement lined with charming cafes and superb access to multiple metro lines.

For Jet-Set Families – Preferred Hotels & Resorts offers curated services for travelers of all ages through its Preferred Family program. Families with young tots in tow can select a hotel that offers cribs, baby-sitting, and playgrounds while those with more independent children can opt for a hotel that features a dedicated kids club, crafts, and family-friendly pool. Parents can hone in on the age group, activities and amenities offered to ensure the whole family experiences a memorable stay. Stay … Casa Dorada Los Cabos Resort and Spa, Cabo San Lucas Mexico, an expansive resort with countless family-friendly activities and attractions including a “Kids Play Free” Preferred Golf Package.

To browse Preferred Hotels & Resorts’ worldwide portfolio or to book a stay, visit

About Preferred Hotels & Resorts

Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ guest loyalty program, Preferred Residences℠, Preferred Family, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit


Caroline Michaud
Vice President, Corporate Communications & Public Relations
Tel: +1 312 542 9218

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