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Preferred Hotels & Resorts Embraces Authentic Family Travel Moments

July 25, 2016

CHICAGO – July 26, 2016 – Today, Preferred Hotels & Resorts, the world’s largest independent hotel brand, launches the #FamilyTravelTruth contest. The hashtag campaign celebrates the unpredictable and chaotic moments that go hand-in-hand with family travel and puts a call out to families to share their favorite unfiltered moments on Instagram. Each week from July 26 to August 23, one participant will be chosen as the winner of a two-night stay at one of the brand’s family-friendly luxury hotels around the world and 25 Instagram photo prints from Artifact Uprising.

“As a father of four, I understand how family vacations can run the gamut. From the proud moment when I see one of my children get up on a skis for the first time to an endless road trip when everyone is having a meltdown – each experience is memorable in its own right,” said Casey Ueberroth, Chief Marketing Officer of Preferred Hotels & Resorts. “Preferred Hotels & Resorts has always championed family travel, and we are excited to see the candid moments that families worldwide are enjoying this summer.”

Capture the Moment & Win
Consumers are encouraged to post photos on Instagram of their favorite family travel moments – past or present, picturesque and the unfiltered. To qualify for the weekly prize, entrants must use hashtags #FamilyTravelTruth and #contest in their photo caption, as well as tag @PreferredHotels. One winner, selected each week over the course of four weeks, will have the opportunity to select from a variety of destinations worldwide for their fun-filled, two-night getaway. All winners will be announced on Preferred Hotels & Resorts’ Instagram page before August 31, 2016.

Plan the Next Getaway
Among its portfolio of more than 650 distinctive properties worldwide, Preferred Hotels & Resorts has carefully curated nearly 250 family-friendly hotels that go beyond the typical kids’ club. These properties offer knowledgeable concierges who can recommend fun activities for guests of all ages, as well as a range of amenities to meet the unique needs of traveling families such as babysitting services, children’s dining options and spa menus, on-site experiential programming such as language lessons and cooking classes, and spacious accommodations with multiple rooms and full kitchens.

From an eye-opening city excursion at Regal Hong Kong Hotel and an outdoor sporting retreat at The K Club in Ireland, to a fun-filled beach getaway at NIZUC in Cancun and a history-rich sojourn at the newly renovated Boston Harbor Hotel – Preferred Hotels & Resorts is the discerning traveler’s resource for an elevated, one-of-a-kind family travel experience.

For additional information on Preferred Hotels & Resorts’ family-friendly properties, please visit For additional information on Preferred Hotels & Resorts, please visit

About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ guest loyalty program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit

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Caroline Michaud
Vice President, Corporate Communications & Public Relations
Tel: +1 312 542 9218

Katie Kavanagh
Senior Manager, Public Relations – Americas
Tel: +1 312 542 9211

Terri McCollin
Director, Public Relations – EMEA
Tel: +44 (0) 207 440 0316

Arlene Benger-Tan
Senior Manager, Public Relations – Asia Pacific
Tel: +65 6577 2487