Company Closes Year with Milestone +$1B in Reservations
Revenue Production for Global Independent Hotel Market
CHICAGO – January 28, 2016 – Preferred Hotel Group, the world’s largest global provider of sales, marketing and distribution services to independent luxury hotels, today announced its 2015 year-end results. Last year, the company marked a major milestone in its 48-year history by generating more than $1 billion ($1.011B) in reservations revenue on behalf of its member hotels worldwide, a 15% increase over the previous year. In a pivotal move, Preferred Hotels & Resorts successfully executed a comprehensive rebranding in March 2015 that marked the onset of its new consumer-focused strategy, and also welcomed 91 new properties across 35 countries to its global portfolio.
“Preferred Hotels & Resorts successfully achieved several major milestones in 2015, and I am incredibly proud of these accomplishments that have us well positioned for significant, focused growth,” said President & CEO Lindsey Ueberroth. “With an innovative approach to hospitality, we remain steadfast in our commitment to providing curated travel experiences and innovative travel services with a continuous focus on brand integrity. We are excited to undertake the many opportunities for growth and collaboration that 2016 will bring.”
When Preferred Hotels & Resorts introduced its new master brand architecture on March 4, 2015, the company kicked off a series of events to support its goal of driving stronger brand clarity and greater awareness for its one-of-a-kind portfolio. These programs included a 14-country public relations tour by Ueberroth and key executives to educate global media audiences on the mission of the new Preferred Hotels & Resorts; the launch of Preferred Travel magazine, which is available in each of the brand’s 650 member hotels worldwide; and the introduction of #ThePreferredLife, a comprehensive social media campaign that inspires travelers to pursue and share authentic, memorable travel moments. A new brand ad campaign and further updates to its website will be unveiled later this year.
As part of its commitment to serve as the world’s most trusted resource for unique independent hotel experiences, Preferred Hotels & Resorts also expanded its global portfolio to offer more options in key destinations. In 2015, the brand marked first-time presence in Israel, Ecuador, and Anguilla with the additions of The Carlton Tel Aviv, Royal Palm Hotel Galapagos, and Zemi Beach House Resort & Spa, respectively, and enhanced its footprint in markets such as Barcelona, Rio de Janeiro, Sao Paulo, Florida (USA), and Seoul. Among the other properties that joined the portfolio include Wanda Reign on the Bund (Shanghai); Bernini Palace Hotel (Florence, Italy); NOMO SOHO (New York); Monte-Carlo Bay Hotel & Resort (Monaco); The Cove, Eleuthera (Bahamas); Carlton Ambassador (The Hague, Netherlands); Nassima Royal Hotel (Dubai); Hotel Mousai (Puerto Vallarta, Mexico); Discovery Shores Boracay (Philippines); QF Hotel Dresden (Germany); and Hotel Emma (San Antonio, Texas).
For more information on Preferred Hotels & Resorts, its member hotels, programs, products, and services, visit www.PreferredHotels.com.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ guest loyalty program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.
MEDIA CONTACT:
Caroline Michaud
Vice President, Corporate Communications & Public Relations
Tel: +1 312 542 9218
cmichaud@preferredhotels.com
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