Addition increases the brand’s portfolio in Asia Pacific to 111 hotels and resorts
SINGAPORE — 26 August 2014 — Preferred Hotel Group™ welcomes Discovery Primea into membership of its Summit Hotels & Resorts brand. The partnership represents the company’s expansion into the capital city of Manila, and its commitment to strategically develop its brands within the emerging economies of the Asia Pacific region.
“The Philippines has been one of the fastest growing Asian economies in the last 2 years, and is poised to be the fifth largest economy in Asia by 2050,” said Mr. Anthony Ross, Executive Vice President of Asia Pacific, Middle East, and Africa for Preferred Hotel Group “With so much potential, as well as a young and dynamic population to fuel strong growth in the capital and other major cities, we look forward to forging more alliances with like-minded independent hotel partners, and serving as an advocate to enhance the profile of independent hotel experiences in the country.”
Discovery Primea is a 68-story hotel and residences tower, and is currently one of the tallest buildings in the Central Business District. Located at the epicentre of Manila’s business district on Ayala Avenue, one of the Philippines’ prime real estate markets, the hotel is within walking distance to many multi-national companies, as well as the city’s premier shopping district, art galleries, museums, and a multitude of dining options.
Designed by renowned Japanese architect Kenzo Tange, Discovery Primea is home to 141 rooms and suites, which are situated on the first 17 floors of the tower. Alongside amenities like the fitness centre, beauty salon, swimming pool and a medical clinic, the Terazi Spa at the hotel features an authentic Turkish Bath in addition to a full service spa menu. Hotel guests will also be spoilt for choice with exciting dining options that include Tapenade, an all-day dining Mediterranean restaurant; The Gilarmi Lounge, a lobby lounge that serves Filipino-inspired bar fare and international draught beers; Flame, a fine dining restaurant serving contemporary continental cuisine; Edge, a garden lounge that serves craft cocktails with stunning views of the city skyline; and 1824, a Scotch & Cigar Bar.
All guests of Discovery Primea are eligible to enroll in the iPrefer™ guest loyalty program, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary Internet to members upon every stay at more than 500 participating Preferred Hotel Group locations worldwide.
Discovery Primea is expected to open in October this year.
About Preferred Hotel Group™
Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels® & Resorts, Summit Hotels & Resorts™, Sterling Hotels™, Summit Serviced Residences™, Sterling Design, and Preferred Boutique™. Travelers gain valuable benefits through branded programs iPrefer™, Preferred Family, Preferred Pride, Preferred Golf™, and Preferred Residences™. For more information, visit www.PreferredHotelGroup.com and follow the brand on Facebook and Twitter.
MEDIA CONTACT:
Arlene Benger-Tan
Senior Manager, Public Relations — Asia Pacific
Tel: +65 6577 2487
abenger@preferredhotelgroup.com
For high resolution imagery of member hotels, please visit the Preferred Hotel Group Image Library at www.PreferredHotelGroupImages.com.