Preferred Hotel Group, a leading provider of sales, distribution, and marketing support to independent hotels around the world, has announced a new strategic marketing partnership with Sixt, Germany’s number one car rental company. The agreement will further strengthen the two leaders in their respective market strongholds, with Sixt currently expanding its presence throughout the United States.
The partnership provides benefits to guests of Preferred Hotel Group’s member hotels, and Sixt will be promoted as the car rental company of choice to Preferred Hotel Group guests in Europe. Other benefits include:
As commented by Thom Nulty, Senior Vice President for Business Relations at Preferred Hotel Group, “We understand the value of having access to rental cars while traveling, and we are excited to partner with such a prestigious group and recognise all the benefits and value this partnership will provide our member hotels and their guests”.
Regine Sixt commented: “Preferred Hotel Group is an excellent point of contact for travellers from all over the world. I’m very pleased that we have partnered with this renowned and strong company. Our customers will certainly enjoy the benefits of this collaboration.”
As a leading provider of sales, distribution, and marketing support to independent hotels around the world, Preferred Hotel Group brings a competitive advantage to hotel owners and operators through brand prestige and global operating scale. Preferred’s corporate and leisure sales resources, integrated marketing solutions, global connectivity, multichannel distribution platform with dynamic booking engine, integrated quality assurance program, and strategic partnerships increase the reach and power of independent hotels and resorts.
For further information, please refer to Sixt.com/PHG.
PREFERRED HOTEL GROUP
Senior Manager, Public Relations – EMEA
Tel: +44 20 7647 5184 | Fax: +44 20 7647 5181
Frank Elsner / Frank Paschen / Nicole Huss
Sixt Central Press Office
Tel: +49 5404 91920
Sixt AG, with its registered office in Pullach near Munich, is an international provider of integrated mobility services. Founded in 1912, the company, together with its franchisees and partners, is represented in more than 100 countries. Sixt is the market leader for car rentals in Germany and Austria and one of the biggest OEM-manufacturer-independent full-service leasing providers. The Sixt Group generated a turnover of € 1.56 billion in 2011 and employs around 3000 people worldwide (excluding franchisees). www.sixt.com
About Preferred Hotel Group™
With a global reach extending into more than 85 countries, Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Sterling Design, and Summit™ Serviced Residences. Travelers gain valuable benefits through branded programs that include Preferred Residences™, Preferred Golf, I Prefer™ global guest benefit program, and Preferred Family, a collection of hotels and resorts certified to provide a rich experience for travelers of all ages. For more information, visit us on the web at PreferredHotelGroup.com and follow us on Facebook and Twitter.