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Preferred Hotel Group Presents ‘bella Italia’

April 2, 2013

Travellers can experience the best of Italy from north to south duringstays at iconic hotels that offer complimentary, authentic activities

March 2013 – Vibrant cities, secluded coastal towns, and enchanting lake regions – travellers can experience Italy’s most unforgettable settings from north to south with ‘Bella Italia’ from Preferred Hotel Group, a unique experiential package offering VIP amenities and luxurious hotel accommodations.

Ranging from palatial to boutique in destinations both historic and up-and-coming, the contingent of 10 Preferred Hotel Group properties offering ‘Bella Italia’ invite travellers to experience the very best of Italy, whether they are looking for a romantic seaside break or a quick weekend getaway.

Valid throughout 2013, the two-night ‘Bella Italia’ package includes luxurious accommodations, daily buffet breakfast, and a unique complimentary activity that speaks to the country’s culture and heritage, with highlights ranging from a romantic boat trip in Lake Como to wine and mozzarella tasting in Naples. 

For the perfect ‘soggiorno’, guests of ‘Bella Italia’ can stay at several Preferred Hotel Group properties across the ‘Bel Paese’. Potential itineraries could include:


Venice: Hotel Monaco & Grand Canal
Rome: Parco dei Principi Grand Hotel & Spa, THE FIRST Luxury Art Hotel Rome, Hotel Forty-Seven
Naples: Grand Hotel Santa Lucia

With the Papal head newly appointed, the old saying ‘All Roads Lead to Rome’ could not be more apt in 2013. Guests can commence their stay at Hotel Monaco & Grand Canal in Venice, sampling designer boutiques and the world famous Venice Casino courtesy of ‘Bella Italia’s’ VIP Shopping Card and complimentary Casino access. Before venturing on to Rome by train, plane or automobile, guests may stop en route to sample wine in Montepulciano or marvel at the Etruscan heritage of Arezzo. Whilst in the Capital, guests can enjoy a wide choice of luxury ‘Bella Italia’ amenities with a choice of staying at Parco dei Principi Grand Hotel & Spa, where they can benefit from a 30 minute spa treatment of their choice; The First Luxury Art Hotel; enjoying a half day use of an electric car; or the boutique Hotel Forty-Seven where guests can receive a coveted ‘Rome Pass’ providing access to the top museums and archaeological sites in the city. To conclude this luxury itinerary, guests can then head to Naples; and experience the birthplace of pizza and visit the Grand Hotel Santa Lucia, providing stunning views of Vesuvius, and enjoy complimentary wine and mozzarella tastings courtesy of ‘Bella Italia’.

Bella Italia complimentary experiences:

Hotel & Monaco & Grand Canal: VIP Shopping card & entry to Venice Casino
Parco dei Principi Grand Hotel & Spa: 30 minute spa treatment
THE FIRST Luxury Art Hotel, Rome: Half day use of electric car & Cooking Class
Hotel Forty-Seven: ‘Rome Pass’ accessing museums and archaeological sites
Grand Hotel Santa Lucia: Bespoke wine and mozzarella tastings


Lake Como: Grand Hotel Tremezzo
Milan: Royal Garden Hotel

For an authentic experience of the ‘North’, combine city and countryside enjoying the cultural heritage of Leonardo’s ‘Last Supper’ in Milan and the stunning views of Lake Como, once named a ‘treasure the earth keeps to itself’ - just 1 hour away by train or car from Milan - and the inspiration for painters and poets alike. Guest can start their ‘Bella Italia’ Northern adventure with a stay at the iconic Art Nouveau palace hotel Grand Hotel Tremezzo on Lake Como and enjoy a complimentary boat tour on the hotel’s very own period motorboat, complimentary WIFI and access to the luxurious T Spa; all courtesy of ‘Bella Italia’. Before heading to the ‘Fashion Capital of Italy’, guests may choose to take a day trip to scenic Tremezzo, with its opulent palaces and stunning public gardens. Whilst in Milan, guests can sample the many galleries, shops and cafes of Galleria Vittorio Emanuele II before crossing the Piazza to glimpse a sight of the famous ‘Madonnina’ atop the Il Duomo cathedral before venturing into one of the world’s greatest feat of Gothic architecture. For the perfect base in the city, guests may reside at the Royal Garden Hotel, with its convenient location to the airport and city centre, and benefit from ‘Bella Italia’s’ complimentary WIFI access and a complimentary airport transfer to Linate as the perfect ‘arrivederci’ and send-off home.

Bella Italia complimentary experiences:
Grand Hotel Tremezzo: Boat tour on Lake Como, access to T Spa, WIFI access
Royal Garden Hotel: WIFI access & Airport transfer to or from Linate Airport (one-way)


Positano: Covo dei Saraceni
Ischia: L’Albergo della Regina Isabella

For a truly rustic adventure, guests of ‘Bella Italia’ can head to Italy’s spectacular coastline and start in steep-stepped Positano, a vibrant village that presents narrow buildings and sleepy lanes, with the magnificent Covo dei Saraceni as their base. Shaded by the church of Santa Maria Assunta, and its famous 13th century Black Madonna, Covo dei Saraceni’s ‘Savino Restaurant’ offers an experience of freshly-landed seafood that is not to be missed and guests of ‘Bella Italia’ will be offered a complimentary dinner on the sea-view terrace during their stay. Whilst in Ischia, guests can enjoy L’Albergo della Regina Isabella, the historic property where Richard Burton, Elizabeth Taylor and Clark Gable once chose to reside, and indulge in a rejuvenating 30 minute massage of their choice at the award winning hydrotherapy spa courtesy of ‘Bella Italia’.

‘Bella Italia’ complimentary experiences:
Covo dei Saraceni: Sea-view dinner at Savino Restaurant (1 per person)
L’Albergo della Regina Isabella: 30-minute massage (1 per peson)

For more information and a full list of the 10 participating properties, visit Minimum two-night stay required and only available at participating properties. Blackout dates may apply. Offer is only available at participating properties and is subject to availability, local service charge, and government taxes.

About Preferred Hotel Group™With a global reach extending into more than 85 countries, Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Sterling Design, and Summit™ Serviced Residences. Travelers gain valuable benefits through branded programs that include Preferred Residences™, Preferred Golf ™, the I Prefer Guest Benefit Program, Preferred Pride, a collection of TAG-approved or IGLTA-member hotels, and Preferred Family, a collection of hotels and resorts certified to provide a rich experience for travelers of all ages. For more information, visit and follow the brands on Facebook and Twitter.

Aysem Monaco Senior Manager, Public Relations – EMEA
Tel: +44 20 7647 5184 | Fax: +44 20 7647 5181