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Preferred Hotel Group™ Expands Preferred Pride With New Hotels Globally

July 20, 2012

120 “Gay Welcoming” members around the world offer new options for LGBT travelers

CHICAGO, JULY 20, 2012 – As Gay Pride parades are in full swing worldwide,Preferred Hotel Group™ is proud to announce the expansion ofPreferred Pride, a collection of independently owned and operated hotels that understand and cater to the specific needs of the LGBT traveler. All 120 TAG-approved or IGLTA hotels in the U.S. and across the globe are offering special rates and welcome amenities valid through December 31, 2012.

“With new hotels in California, London, Italy, Costa Rica, Guatemala, and Panama,Preferred Pride is giving LGBT travelers a place to call home around the world,” says Rick Stiffler, Preferred Hotel Group vice president, leisure sales.

Here are some of the latest hotels to join the Preferred Pride collection:

The Royal Horseguards, London, UK, a member of Preferred Hotels® & Resorts
This 100-year-old iconic hotel is on the banks of the River Thames, and just steps from Convent Garden, Parliament, and the West End theaters. Guests can enjoy a light meal on the outdoor Terrace or experience contemporary dining at its finest at One Twenty One Two.

The Redbury @ Hollywood and Vine, Los Angeles, CA, a member of Preferred Boutique™
Known for its unique design elements, The Redbury offers spacious accommodations, an outdoor courtyard, guest library, and a unique dining experience at Cleo restaurant.

The Limelight Hotel, Aspen, CO, a member of Summit Hotels & Resorts™
Rebuilt in 2005, The Limelight Hotel offers guests the best views and access to Aspen’s world-class slopes, golf courses, restaurants, and shops. The hotel also features two rooftop terraces, a multilingual computer station, heated underground parking garage, complimentary airport transfers, in-town transportation, and shuttles to Aspen Highlands, Buttermilk and Snowmass.

Hotel Princess, Guatemala City, Guatemala, a member of Sterling Hotels™
This recently renovated boutique hotel in the Zona Viva cosmopolitan section mixes European ambiance with warm Guatemalan hospitality. Services include complimentary airport shuttles, swimming pool, Sauna, and fitness center.

Upcoming parades and festivals where Preferred Pride hotels are located include:

Montreal Pride Celebrations, August 14 to 19, 2012 – Hotel Gault
Alan Ross Texas Freedom Parade (Dallas), September 19, 2012 – Hotel ZaZa Dallas
Paris Gay and Lesbian Film Festival, October 12, 2012 – Hotel California, Castilla Paris, Hotel Keppler, La Tremoille, Hotel Francois 1er, and Montalembert
Barcelona Gay Film Festival, October 12, 2012 – Hotel Miramar, ME Barcelona, Hotel Majestic, and Hotel Murmuri

About Preferred Pride
The Preferred Pride collection launched in June 2011. To be eligible, hotels must be eitherTAG Approved® (Community Marketing’s Travel Alternative Group) or belong toIGLTA® (International Gay & Lesbian Travel Association). Both organizations are universally recognized to set the standards for LGBT travel. As part of the Preferred Pride program, diversity training is offered to hotels to provide insight in best practices in serving the LGBT community from check-in to check-out. Participating hotels may choose to assign an internal ambassador who has completed the training and will champion the activity within the hotel. For a list of all Preferred Pride hotels and to book, please go toPreferredPride.com.

About Preferred Hotel Group™
With a global reach extending into more than 85 countries, Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands includePreferred Hotels® & Resorts,Preferred Boutique™,Summit Hotels & Resorts™,Sterling Hotels™,Sterling Design, andSummit™ Serviced Residences. Travelers gain valuable benefits through branded programs that includePreferred Residences™,Preferred Golf,I Prefer global guest benefit program, andPreferred Family, a collection of hotels and resorts certified to provide a rich experience for travelers of all ages. For more information, visit us on the web atPreferredHotelGroup.com and follow us onFacebook andTwitter.

MEDIA CONTACTS:
NORTH AMERICA
Maria Gemskie
Vice President, Corporate Communications
Preferred Hotel Group
Tel: +1 312 542 9271
mgemskie@preferredhotelgroup.com

Nubia DuVall Wilson
Laura Davidson Public Relations
Tel: +1 212 696 0660
nubia@ldpr.com

EMEA
Aysem Monaco
Senior Manager, Public Relations – EMEA
Preferred Hotel Group
Tel: +44 20 7647 5184
amonaco@preferredhotelgroup.com

ASIA PACIFIC
Peggy Yip
Director, Marketing – Asia Pacific
Preferred Hotel Group
Tel: +852 2511 8758
pyip@preferredhotelgroup.com

For high-resolution imagery of our properties, please visit the Preferred Hotel Group Image Library atPreferredHotelGroupImages.com.

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