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Preferred Hotel Group Debuts In Four New Asia Pacific Markets

February 17, 2014

New Partnership with Keppel Land Hospitality Management Brings Five Hotels Into Membership of Company’s Summit Hotels & Resorts and Sterling Design Brands

SINGAPORE — February 17, 2014 — Preferred Hotel Group™ today announced its debut in four previously unrepresented markets – Myanmar, Vietnam, Kunming (China), and Bintan (Indonesia) – through a new agreement with Keppel Land Hospitality Management (KLHM) that brings five of the company’s properties into representation of the Summit Hotels & Resorts and Sterling Design brands. The addition of these new member hotels increases Preferred Hotel Group’s portfolio in Asia Pacific to 108 properties.

“This partnership with Keppel Land Hospitality Management is a pivotal turning point as we strive to achieve our goal of strategically expanding our brands in emerging markets across Asia Pacific,” said Ms Josephine Lim, Regional Director, Southeast Asia. “There has been increasing demand among both leisure and business travelers for new options in these destinations, in particular Vietnam and Myanmar, and we look forward to a long and mutually beneficial partnership supporting the growth of both companies across Indochina.”

  • Sedona Suites Ho Chi Minh City, a member of Sterling Hotels (Vietnam)
    Spacious apartments conveniently housed within Saigon Centre - a popular shopping and entertainment hub, and in close proximity to the Central Business District.
  • Sedona Hotel Yangon, a member of Summit Hotels & Resorts (Myanmar)
    Newly-renovated rooms amidst eight acres of beautifully landscaped gardens, within close proximity to Shwedagon Pagoda and Inya Lake.
  • Sedona Hotel Mandalay, a member of Sterling Hotels (Myanmar)
    Located in the heart of the city, with rooms facing the majestic Royal Palace and Mandalay Hill.
  • Spring City Golf & Lake Resort, a member of Summit Hotels & Resorts (China)
    International multi award-winning Lake and Mountain golf courses designed by Robert Trent Jones Jr and Jack Nicklaus.
  • Ria Bintan Golf Club, a member of Sterling Hotels (Indonesia)
    36-hole championship golf course with stunning ocean and lush forest views, designed by Gary Player.

For more information or to book your stay at these hotels, visit

About Keppel Land Hospitality Management
Keppel Land Hospitality Management is the hospitality arm of Keppel Land Limited, one of Singapore’s largest multinational groups with key businesses in offshore and marine, infrastructure as well as property. Keppel Land Hospitality Management operates and manages a quality portfolio of award-winning projects which include hotels, serviced apartments, golf resorts and marinas across Singapore, China, Indonesia, Myanmar and Vietnam.

About Preferred Hotel Group™
Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels® & Resorts, Summit Hotels & Resorts™, Sterling Hotels™, Summit Serviced Residences™, Sterling Design, and Preferred Boutique™. Travelers gain valuable benefits through branded programs iPrefer™, Preferred Family, Preferred Pride, Preferred Golf™, and Preferred Residences™. For more information, visit and follow the brand on Facebook and Twitter.

Arlene Benger-Tan
Senior Manager, Public Relations — Asia Pacific
Tel: +65 6577 2487

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