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Preferred Family Online Tool Puts Fun Into Family Travel Planning

June 4, 2012

Preferred Hotel Group Launches New Family Travel Website

CHICAGO, JUNE 4, 2012 – Preferred Hotel Group, a family-owned company that provides sales, marketing, and distribution services to independent hotels and resorts around the world, today announced its new family travel website, Families will find that the website’s innovative search functionality, discussion on current news and travel trends, and itineraries for family adventure can make global travel relaxed, accessible, convenient, and enjoyable for the whole family.

“As a family, we have shared many adventures,” said Gail Ueberroth, Chief Marketing Officer, Preferred Hotel Group. “Our new Preferred Family website is designed to make it easier for families to begin the journey of creating experiences and lasting memories that travel offers. It’s the first stop for parents who want to show their children the world.”

A key feature on the Preferred Family website is the ability for users to quickly search and filter locations by age, activities, amenities, interests, and style to plan the perfect family getaway anywhere in the world. The “Family Travel Planner” allows website visitors to quickly search by the type of trip they want to take. Search functionality on matches exceptional family hotel experiences with great destinations by searching more than 200 Preferred Family Certified hotels and resorts worldwide that celebrate the specific needs of traveling families.

Also included on the website is an interactive feature that allows families to plan ahead and organize daily itineraries so they can jump into activities as soon as they arrive. Powered by the experts at Fortnighter and insiders at Preferred Family hotels, “Three Days in ... ” showcases fresh local activities and places to eat along with top 10 things to know while in the destination. Each hotel also provides a list of events and things to do, including everything from annual festivals and local happenings to on-property activities.

Finally, the “Family Blogs” page streams live feeds from top family travel bloggers to keep families up-to-date on travel trends, gadgets, and news.

The new Preferred Family website puts the Preferred Family certification program and the growing collection of Preferred Family hotels and resorts into action. Launched one year ago, the Preferred Family program certifies members that provide programs, facilities, entertainment, services, and surroundings suited to the specific needs of different age groups – including infants, toddlers, tweens, and teenagers. The Preferred Family Collection of certified hotels and resorts continues to expand globally.

To learn more about the collection of hotels and resorts in Preferred Family, its age-specific certification program, and new online family travel planning tools, please visit

About Preferred Hotel Group™
With a global reach extending into more than 85 countries, Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Sterling Design, and Summit Serviced Residences™. Travelers gain valuable benefits through branded programs that include Preferred Residences™, Preferred Golf ™, I Prefer™ Guest Benefit Program, and Preferred Family, a collection of hotels and resorts certified to provide a rich experience for travelers of all ages. For more information, visit us on the web at and follow us on Facebook and Twitter.

Maria Gemskie
Vice President, Corporate Communications
Preferred Hotel Group
Tel: +1 312 542 9271

Nubia DuVall Wilson
Laura Davidson Public Relations
Tel: +1 212 696 0660

Aysem Monaco
Senior Manager, Public Relations – EMEA
Preferred Hotel Group
Tel: +44 20 7647 5184 | Fax: +44 20 7647 5181

Peggy Yip
Director, Marketing – Asia Pacific
Preferred Hotel Group
Tel: +852 3111 1898

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