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I Prefer Hotel Rewards Evolves Suite of Member Benefits with Introduction of I Prefer Loves

April 7, 2021

Preferred and I Prefer logo

New Partnership Series Offers Loyalty Program Members Monthly Drop of Unique Savings and Private Experiences from Hand-Picked Lifestyle Brands

NEW YORK - April 7, 2021: I Prefer Hotel Rewards – the world’s largest points-based loyalty program for independent hotel experiences by Preferred Hotels & Resorts – continues to enhance its range of benefits catering to the varied interests of its members with the launch of I Prefer Loves. Each month, I Prefer will showcase a much-loved brand partner across the travel, fashion, food and wine, home, and wellness industries through promotions that unlock privileged access to bespoke gifts, offers, and experiences. The series kicks off tomorrow with I Prefer Loves Anatomie, a collaboration - inspired by women who love to explore - with luxury apparel brand, Anatomie, which rewards all I Prefer members with a $50 discount code* to redeem towards purchases made via the brand’s website.

“Arriving at a time when we are all excited to reconnect with the world and enjoy new experiences, I Prefer Loves represents the continuous diversification of member benefits offered through I Prefer,” said Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts. “We have always been committed to protecting the interests of our loyal guests, and this exciting new addition offers valuable savings and unique experiences for them to enjoy from the comfort of their own home or in exciting new destinations when they are ready to travel again.”

As the featured I Prefer Loves partner for April 2021, Anatomie is gifting I Prefer members with a $50 discount code to use towards a new look or as a token of appreciation for an inspirational woman in their life from now through June 30, 2021. The discount is valid towards purchases valued at or in excess of US$178. Anatomie offers a range of lightweight, wrinkle-free clothes to suit every travel occasion and season - ideal for active women seeking style and comfort, especially now with travel and exploration once again in reach. The May 2021 edition of I Prefer Loves will feature a collaboration with The Bicester Village Shopping Collection – a global family of open-air luxury shopping destinations known for deep savings across more than 1,300 luxury fashion house boutiques, renowned restaurants and cafés, and concierge services. I Prefer members will receive an invitation to a Private Sale taking place across seven of its European Villages in destinations such as London, Paris, and Milan. In addition to existing savings of up to 60% for designer goods and dining experiences, members will enjoy an additional 10% savings on purchases made in-person or via virtual shopping, among other perks. Future brand spotlights will include luxury leather goods retailers, a sparkling wine purveyor, and an aviation company, among others.

The launch of I Prefer Loves follows the January debut of I Prefer Auctions, an initiative that allows members to bid for one-of-a-kind travel experiences with earned points for a limited time period. One of the first major hotel loyalty programs to postpone points expiration in light of COVID-19, I Prefer made a subsequent announcement in November 2020 that any of its 3.8 million members with accrued points would have their validity extended through June 30, 2021 and maintain Elite Status through June 30, 2022.

For more information on I Prefer Hotel Rewards or to enroll in the program, visit Members can visit I Prefer Loves for additional details on current and future partnerships, including terms and conditions for I Prefer Loves Anatomie and I Prefer Loves The Bicester Village Shopping Collection.

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About I Prefer Hotel Rewards

Launched in August 2013, the I Prefer Hotel Rewards program from Preferred Hotels & Resorts extends points redeemable for cash-value Reward Certificates, Elite status, and other complimentary benefits to members upon eligible stays at more than 650 participating hotels and resorts worldwide. In addition to receiving 10 points for every dollar spent on net room reservations booked through eligible channels, members receive additional benefits based on their tier status, which is determined by points earned during a 12-month period. I Prefer also offers a free mobile app, available on Apple and Android devices, which allows members to search and book hotel stays, easily redeem Reward Certificates, and connect directly with their host hotel during a stay. Currently, more than 3.8 million travelers have signed up for membership.

About Preferred Hotels & Resorts     

Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 700 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ hotel rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit    


Terri McCollin 
Executive Director, Public Relations




For additional information:

Stephanie Dowling
Senior Vice President, Public Relations & Corporate Communications
+1 312 356 9596