The Museum of Ice Cream Is Coming to New York — For Good
It's the roving exhibit's very first permanent spot on the East Coast.
After traveling all over the world, the Museum of Ice Cream is setting up shop to welcome visitors to the Big Apple. According to USA Today, New York City is playing host to the traveling museum's second-ever permanent location. Manish Vora, co-founder of the Museum of Ice Cream, explains that NYC was a natural choice for the beloved exhibition, since the city brings people together the same way that ice cream does.
Vora told the newspaper that the NYC spot has been three years in the making. After opening its first permanent location in San Francisco, the Instagram-beloved destination needed to set up roots for even more visitors. Fans of the pop-up know that the experience sells out everywhere it goes, which has included Los Angeles and Miami, so having a place that's always open is as welcome as a scoop on a hot summer's day.
"MOIC NYC will build upon guest demand and our commitment to imagination," Vora said. "It's our biggest, most imaginative location to date."
That imagination can be seen everywhere, from the exhibits to the ice cream itself, which includes imaginative flavors such as Pinata, Malt Shake, Queen Bee, and Nana Banana. But before guests can get to the good stuff, they can explore (and snap photos) of the wall of fame, which includes names such as Anderson Scooper, Kanye Zest, Oprah Winfreeze, and Justin Timbershake. From there, there's plenty to see, from the Insta-famous sprinkle pool (NYC's MOIC even has an adults-only pool for anyone looking to get away from sprinkle-splashing kiddos) to the slides, swings, jungle gyms, and Technicolor photo backdrops.
"Inside, guests can find a three-story slide, New York-inspired 'Celestial Subway,' giant hall of scoops, 'Queen Bee hive' and our biggest sprinkle pool to date," Vora added. "Additionally, we'll have a publicly accessible retail shop and café."
The shop and café don't require a ticket, so visitors looking for a piece of the magic — or just a scoop of ice cream — can stop in to get their fix.
The Museum of Ice Cream New York City is located at 558 Broadway. The museum is open Wednesdays through Mondays, from 9:30 a.m. to 9:30 p.m. Admission is $39. Children 2 and under are free.