The mission of Great Initiatives for Today's and Tomorrow's Society (GIFTTS) is to inspire those who work within the hospitality industry to show unconditional support for their local communities through efforts focused on philanthropy, community service, sustainability, and education. By showcasing the selfless acts of independent hotels and resorts worldwide, GIFTTS seeks to encourage a global environment of tolerance, generosity, and awareness.
As a family-owned company, Preferred Hotels & Resorts is strongly committed to philanthropy and community and showing unconditional support for communities in need. While spending quality time on vacation in Bermuda at Cambridge Beaches Resort & Spa - a long-standing member of Preferred Hotels & Resorts - the Ueberroth Family recognized that the company had achieved a global scope that could support the efforts of member hotels located in markets affected by social, economic or sustainability issues. Inspired by the opportunity to showcase that every step taken can have a big impact on the hospitality industry's sustainable footprint, they devised a strategy to promote and reward hotels around the globe that take the meaning of genuine hospitality beyond their front doors. Their commitment to this idea led them to recognize member hotels that focused on corporate social responsibility within their own communities and beyond with the creation of GIFTTS, while Preferred Hotels & Resorts also features an internal program for associates to encourage their own volunteerism.
- Community Service