Through GIFTTS, Preferred Hotels & Resorts has partnered with the distinguished nonprofit organizations, Love 146, American Red Cross, and Clean The World.
In September 2015, Preferred Hotels & Resorts announced a partnership with Love146, an international human rights organization working to end child trafficking and exploitation through survivor care and prevention. The trafficking and exploitation of children is one of the darkest stories and most severe human rights abuses imaginable. The hope of ending it is a reality, and Love146 believes in the power of love and its ability to effect sustainable change. Preferred Hotels & Resorts kicked off the partnership by making a significant donation to Love146, and has committed to implement training programs for associates and member hotels around the world to help grow the movement to end child trafficking.
American Red Cross
Preferred Hotels & Resorts has a strong partnership with American Red Cross, an organization that provides a quick response to areas that have been stricken by tragedy or natural disaster. American Red Cross has a dedicated microsite for Preferred Hotels & Resorts that enables the safe, effective, and streamlined transmission of donations and contributions to disaster areas. Past partnerships include a campaign to aid the relief efforts in Japan for those affected by the March 2011 earthquake and tsunami. The company partnered with 190 member hotels to donate more than 800 room nights, with 100 percent of the proceeds from the sale donated to the American Red Cross disaster relief efforts. In total, Preferred Hotels & Resorts’ “Check In for Japan” campaign raised more than $100,000.
Clean the World
Founded in 2009 in Orlando, Florida, Clean The World delivers on its mission of collecting soaps and shampoo products that have been discarded by hospitality properties, and then disseminating these products to those in need around the world, from homeless shelters, to developing countries, and beyond. Their aim is to alleviate preventable disease through their distribution efforts. Since its founding date, Clean the World has collected more than 22 million bars of soap and distributed them to over 96 countries. In 2014, Preferred Hotels & Resorts member hotels recycled and donated a total of 46,658 pounds of bottled bath amenities, and 325,429 soap bars.