CHICAGO – May 16, 2016 – Preferred Hotels & Resorts, the world’s largest independent hotel brand, serves as the ultimate guide for LGBT travelers this Pride season by offering unique travel experiences that can be found exclusively within its Preferred Pride portfolio. Now in its fifth year, the Preferred Pride portfolio offers more than 120 independent hotels worldwide. In destinations from Hawaii to Switzerland, most properties are TAG-Certified or members of IGLTA, guaranteeing a luxurious, welcoming stay for any Pride celebration.
Whether travelers are venturing to Manhattan for a full day at the NYC Gay Pride parade or heading to the beaches of Chiang Mai for a romantic getaway, Preferred Pride offers distinct, custom hotel experiences. Every property within the portfolio offers a Preferred Pride package, available year-round but especially suited for Pride season, featuring superior accommodations, the best available rate, and a unique amenity or experience, as well as double iPrefer points.
A snapshot of Preferred Pride hotels with special offerings for 2016 include:
Redbury New York – New York, New York, United States
Recently rebranded (previously The Martha Washington Hotel), the trendy Redbury New York is located in the up-and-coming NoMad neighborhood. Guests can enjoy a wood-fired pizza and glass of Italian wine at Marta before heading out to enjoy the many Pride events leading up to the New York City Gay Pride parade on Sunday, June 26. Beyond the parade, the property makes for the perfect, chic home base to celebrate Pride year-round, whether guests are heading to Family Movie Night or venturing out for a romantic evening viewing the Gay-larious, The LGBT Stand Up show.
• Preferred Pride Amenity: A complimentary portable, Bluetooth Redbury Bluetooth speaker so guests can take celebratory tunes wherever they go. Preferred Pride package rates start at $268 per night per room.
The ART Hotel – Denver, Colorado, United States
One of the newest offerings within the Preferred Pride portfolio, this metropolitan retreat is located in the heart of Denver’s cultural district. Guests in town for Denver Pride are encouraged to hit the pavement during the Big Gay 5K on Saturday, June 18 and return to The Art to rest up, while enjoying views of either the mountains or the city from any one of the 165 guestrooms.
• Preferred Pride Package: The property is offering a “40 Shades of Pride Package” for festival season starting at $329 per night per room, which includes:
o Complimentary valet
o Upgrade based on hotel availability
o Choice of glitter shots (or drink) per guest upon check in
o Choice of “ART of Recovery Bloody Mary” with lamb slider garnish or mimosa per guest
o Guaranteed late check out of 1pm
Hotel Barriere Le Gray D’Albion Cannes – Cannes, France
On Saturday, July 16, Cannes comes alive for the Cannes Pride March, when large celebrations ensue at local gay bars and clubs and colorful floats and yachts can be seen for miles across the French Riviera. Hotel Barriere Le Gray D’Albion Cannes serves as both the perfect respite for travelers between celebrations, offering a sauna, hammam, and fitness center, as well as the best starting point for revelry given its central location amidst shopping, arts, cafes and night life.
• Preferred Pride Amenity: Two complimentary glasses of champagne. Preferred Pride package rates start at $315 per night per room.
XV Beacon – Boston, Massachusetts, United States
This award-winning boutique property offers the perfect mix of urban excitement and relaxing retreat with its location in the bustling Beacon Hill area surrounded by shopping, dining, and the arts. Pride Night on Friday, June 3 at Fenway Park – a quick “T” ride away – is the perfect way for guests to kick off Pride week in Boston, and complimentary Lexus transportation means guests will enjoy a comfortable drive to any of the week’s celebrations.
• Preferred Pride Amenity: A chilled bottle of complimentary Champagne and chocolate-covered strawberries. Preferred Pride package rates start at $450 per night per room.
ME London – London, United Kingdom
London Pride Week kicks off with the festive Pride Ride bike ride on Friday, June 17, and ME London assists in ensuring its guests have a brighter and crazier outfit than fellow riders. The hotel boasts the only rooftop bar and terrace in the Strand and Aldwych area, offering panoramic views of Central London, making it the perfect place to take in the London Pride Parade on Saturday, June 25.
• Preferred Pride Amenity: Complimentary skyline afternoon tea at Radio Rooftop Bar for two guests, including two glasses of Perrier Jouet Rose Champagne. Preferred Pride package rates start at $414 per night per room.
The Dhara Dhevi Chiang Mai – Chiang Mai, Thailand
Tucked in the tropical Thai countryside, Dhara Dhevi Chiang Mai presents travelers with an indulgent 60 acres of impressive and secluded facilities including a renowned spa and wellness center, two swimming pools, a culinary academy, and shopping village. The property is a true escape, ideal for the travelers looking to celebrate Pride during a romantic, private getaway.
• Preferred Pride Amenity: Complimentary bottle of chilled wine and 2000 THB ($58 USD) spa credit per room. Preferred Pride package rates start at $441 per night per room.
To be eligible to receive the double iPrefer points, travelers must enroll in the iPrefer guest loyalty program, which extends points redeemable for free nights and other expenditures, elite status, and special benefits such as complimentary Internet upon every eligible stay at more than 600 participating properties worldwide.
# # #
About Preferred Pride
Preferred Hotels & Resorts launched the Preferred Pride collection in June 2011. To be eligible, hotels must be either TAG Approved® (Community Marketing’s Travel Alternative Group) or belong to IGLTA® (International Gay & Lesbian Travel Association). Both organizations are universally recognized to set the standards for LGBT travel. Hotels that participate in Preferred Pride are offered diversity training to provide insight in best practices in serving the LGBT community from check-in to check-out. Participating hotels may choose to assign an internal ambassador who has completed the training and will champion the activity within the hotel. For a list of all Preferred Pride hotels and to book, visit PreferredPride.com.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ guest loyalty program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.
Director, Public Relations - EMEA
Tel: +44 (0) 20 7440 0316
Senior Manager, Public Relations – Americas
Tel: +1 312 542 9211