Preferred Hotels & Resorts Launches First-ever Global Sweepstakes

March 14, 2016

iPrefer Hotel Rewards Giveaway invites existing loyalty program members and new enrollees to win big towards their next hotel adventure

CHICAGO – March 14, 2016 – Today, Preferred Hotels & Resorts, the world’s largest independent hotel brand, launches its first-ever global sweepstakes, the iPrefer Hotel Rewards Giveaway, which is open for entries now through April 8, 2016 at www.PreferredHotels.com/iPreferHotelSweeps. Timed for the introduction of new program benefits and an instant bonus points booking promotion, the four-week interactive sweepstakes will reward five winners with prizes ranging from $500 to $2,000 towards a future hotel experience of their choice – at any time, at any of the program’s more than 600 participating properties, and for as many stays as their prize will take them.

How It Works
From March 14 to April 8, 2016, travel enthusiasts are encouraged to visit www.PreferredHotels.com/iPreferHotelSweeps to vote for which type of hotel experience they would most like to splurge on using their loyalty points. Travel themes range from adventure and beach travel to romance and solo travel. Zip lining through the rainforest or sipping margaritas on the beach? A European excursion with family or a romantic beachfront dinner for two? Participants choose how they would want to be rewarded for their loyalty to iPrefer.

Each week, participants can cast a vote to enter a weekly drawing that will award one member 250,000 points (US$500 Reward Certificate). One entry per participant per week will be allowed towards the four weekly prizes, and consumers can share their entry on social media (Facebook and Twitter) for an improved chance at winning. Regardless of the weekly win/lose outcome, all participants who enter at least once will be eligible to win a final grand prize of one million points (equivalent to US$2,000 in Reward Certificates), which will be announced on or about April 11, 2016.

Participants must be existing iPrefer members (or become members) to be eligible to win. The promotion is available to residents of the Continental United States, Canada (excluding Quebec), Hong Kong, Singapore, India, United Kingdom, Ireland, Mexico, Germany, and the United Arab Emirates.

Win Experiences
With the program’s portfolio of more than 600 distinctive properties worldwide, all iPrefer members have access to endless authentic travel experiences that suit any travel need or desire, all while enjoying the benefits of a robust points-based loyalty program. From a snow excursion in the Swiss Alps at The Alpina Gstaad and a cultural adventure at The Imperial New Delhi, to an idyllic beach getaway at NIZUC in Cancun and a luxury business travel retreat at XV Beacon in Boston – iPrefer is the discerning traveler’s resource for an elevated loyalty program experience.

iPrefer in 2016
The iPrefer program has been revised and enriched for 2016, offering even more instant benefits to all members upon every stay. With a simplified structure featuring two tiers – Insider and Elite – members now earn 10 points per US$1 spent on eligible bookings, which can be exchanged for cash-value Reward Certificates redeemable towards free nights and other on-property experiences such as dining and spa at participating hotels, as well as other benefits like priority early check-in/late check-out and complimentary internet. New benefits introduced into the program this year include an upgrade upon availability for members at every tier and 50% bonus points earning for Elite members upon every eligible booking.

In celebration of these new benefits, iPrefer has launched a special promotion that gives all iPrefer members 12,500 bonus points (US$25 Reward Certificate) for every stay booked via www.iPrefer.com now through May 31, 2016.

For more information on iPrefer and the 2016 program changes, please visit www.iprefer.com. For additional information on Preferred Hotels & Resorts properties, please visit Preferred Hotels & Resorts

About Preferred Hotels & Resorts

Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ guest loyalty program, Preferred Residences℠, Preferred Family, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.

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MEDIA CONTACTS:

Caroline Michaud
Vice President, Corporate Communications & Public Relations
Tel: +1 312 542 9218
cmichaud@preferredhotels.com

Katie Kavanagh
Senior Manager, Public Relations – Americas
Tel: +1 312 542 9211
kkavanagh@preferredhotels.com

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