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PREFERRED HOTELS & RESORTS EXPANDS PARTNERSHIP WITH FORTUNE HOTELS

Seven new Fortune Hotels join Preferred Hotels & Resorts, bringing partnership to nine hotels and strengthening the brand’s footprint in India to 32 properties

New Delhi –May 10, 2016: Preferred Hotels & Resorts expands its partnership with Fortune Hotels (a member of ITC’s hotel group) by announcing the addition of seven new properties to its portfolio within the first quarter of 2016, bringing its partnership with the group to nine total properties across key destinations in India, including Ahmedabad, Bengaluru, Chennai, Gurgaon, Navi Mumbai and Noida.

Designed to support ITC’s hotel group’s strategic vision, the partnership enables Fortune Hotels to tap into Preferred Hotels & Resorts’ unrivalled sales capabilities in the corporate and leisure travel sectors, expertise in the independent hotels space, innovative marketing and distribution platforms, and network of sales professionals located in 40 offices worldwide. The alliance is pivotal to Preferred Hotels & Resorts’ growth campaign in the Indian market and further cements the brand’s ties with Fortune Hotels.

“Throughout its history, ITC’s hotel group has successfully established itself as one of the foremost hospitality brands in India. We are pleased to further strengthen our partnership with Fortune Hotels under the umbrella of the ITC’s hotel group. The fusion of traditional Indian hospitality and contemporary international standards, along with the brand support from ITC’s hotel group, makes Fortune Hotels an ideal fit in our India portfolio,” said Saurabh Rai, Executive Vice President of Preferred Hotels & Resorts.

Mr Suresh Kumar, Managing Director, Fortune Hotels said, “Fortune Hotels will benefit from Preferred Hotels & Resorts’ vast range of business solutions, including access to international business through global preferred partnerships and programmes with global TMCs (Travel Management Companies), online distributors and corporate customers. As hotel development continues to expand in India, our aim is to be at the forefront of the industry with effective distribution strategies. Our partnership with Preferred Hotels & Resorts is a key component and essential in enabling our hotels to access new business both locally as well as on the international level.”

The association between Preferred Hotels & Resorts and Fortune Hotels began in 2014 when My Fortune Bangalore and My Fortune Chennai joined the brand. Since January 2016, the seven Fortune Hotels additions to the Preferred Hotels & Resorts portfolio include Fortune Select Trinity, Bengaluru; Fortune Park, Ahmedabad; Fortune Select Global, Gurgaon; Fortune Inn Grazia, Noida; Fortune Select Exotica, Navi Mumbai; Fortune Select Grand, Chennai; and Fortune Select Excalibur, Gurgaon. Fortune Hotels, a wholly owned subsidiary of ITC Ltd, was set up in 1995 to cater to the mid-market to upscale market segment in business and leisure destinations.

With this association, Preferred Hotels & Resorts enhances its presence in India with a total of 32 member hotels across the country. These member properties are located in key leisure and business cities and constitute some of the finest luxury hotels in India.

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About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ guest loyalty program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.

About Fortune Hotels
Fortune Park Hotels Ltd is a wholly-owned subsidiary of ITC Ltd. and is India's fastest growing chain of first class, full service business hotels, with 72 signed alliances and 5561 rooms, across 54 cities in the country.

The ‘Fortune Hotels’ brand is further sub-categorised as; Fortune Select, Fortune Park, Fortune Inn and Fortune Resort-each catering to specific needs. ‘My Fortune’, the latest addition to the Fortune brand portfolio, is positioned at high end of pyramid, with the second hotel under the brand now open in Bengaluru.

Fortune Park Hotels Ltd. brand philosophy is driven by its objective to provide contemporary accommodation that makes ‘Good Business Sense’ to business and leisure travellers through its wide range of accommodation in pertinent destinations, with emphasis on efficient service and great value.

Fortune Hotels is a member of ITC's hotel group. ITC’s hotels business is inspired by its vision to promote India’s rich tourism heritage. One of India’s largest hotel chains, with a collection of more than 100 hotels in over 70 destinations, ITC's hotels have redefined the fine art of hospitality. ITC operates its hotels under four distinct brands; ‘ITC Hotel’ at the Luxury end, ‘WelcomHotel’ in the 5 star segment, ‘Fortune’ in the mid-market to upscale segment and ‘WelcomHeritage’ in the heritage leisure segment.

For more information please visit our website: www.fortunehotels.in

MEDIA CONTACT:

Caroline Michaud
Vice President, Corporate Communications & Public Relations
Tel: +1 312 542 9218
cmichaud@preferredhotels.com

Arlene Benger-Tan
Senior Manager, Public Relations (Asia Pacific)
Tel: +65 6577 2487
abenger@preferredhotels.com

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