We believe that a combination of loyalty rates and the iPrefer opt-in checkbox will:
- Promote the iPrefer program at the most relevant time (the point of purchase), funneling guests through the acquisition and buying cycle with ease
- Accelerate new member acquisition and your ability to enroll new members that are already pre-qualified
- Drive traffic directly to your website vs. OTAs
- Saves your hotel a margin of 10%+ (includes 3% discount) on incoming bookings from third parties
- Enable you to gather data and insights on guests to expand your own marketing database
- Extend benefits to new members on the first stay; higher chance of members will continue to book with you at "full price"