In an effort to ease the burden of iPrefer member acquisition on property, Preferred Hotels & Resorts is excited to introduce an iPrefer opt-in checkbox that can be added directly to the SynXis Internet Booking Engine (IBE). In 2016, iPrefer added almost 500,000 new members across the globe, and we are aiming to add 1,000,000 new members this year. We believe this added technology will accelerate member acquisition, enhance iPrefer's reach to a higher number of potential consumers, and also improve efficiency of the check-in and point awarding process.
Additionally, we are introducing loyalty rates for iPrefer members. Discounted rates were a huge industry movement in 2016, with chains like Hilton and Marriot offering these rates to their loyalty members. We want to extend this competitive advantage to our hotels and have created iPrefer Member Rates to enable you to market loyalty member-exclusive rates. View proof of concept section to view success stories.